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Store Hours:
Monday - Thursday
Friday
Saturday
Sunday
12 - 8
12 - 5
10 - 5
Closed
Phone: (800) 807 - 7197 

About Us

Photo of the front of Paradise Guitar Store
Paradise Guitars started out in November, 1986 with co-owners Mike Johnston and Gary Phillips in a small two story house. The buildings previous home was The Peg Nelson Guitar Center, which served Beloit, WI for 30 years. The store out grew it's walls after 2 years and moved to it's current location in September of 1988. After two building expansions, our facility has grown to approximately 7000 sq. ft. We have a full sales staff of 3 employees, a complete repair staff of 2 employees, and a teaching staff of 7 teachers. Please feel free to check our store Employee Bios below.

Employee Bios

 
Name: Mike Johnston
Position: Co-Owner
Musical Influences: Born and raised on 80's metal, love all the guitar bands of that era. I've been on a country kick for the last couple years, but basically like most styles of music that are polished.
Instruments Played: Guitar, Bass
Years of Service: Co-Owner for 21 years, playing guitar since age 8
Favorite Guitars: Ibanez Jem Steve Vai, Charvel model 4, Fender USA Strat

 

 
Name: Chris Johnson
Position: Sales / Internet Sales
Musical Influences: Elvis Costello, Guided By Voices, Wilco, Sonic Youth, Pedro The Lion, Jim O'Rourke
Instruments Played: Guitar, Bass, Drums
Gear: '64 Fender Jaguar, Fender American Tele, Fender '62 Jazzmaster Reissue, Rickenbacker 330-12, Gibson SG Standard, '71 Fender Twin Reverb, '78 Marshall JMP Head, Fender Vibrolux and a ton of pedals.
Years of Service: 5
Favorite Guitars: Fender Jaguars, Jazzmasters, Tele's

 

 
Name: Jim Davis
Position: Repair Tech. / Teacher
Musical Influences: Enjoy all styles of music where the guitar is the featured instrument, from classical to heavy metal and everything in between. My all time favorite is Jimi Hendrix.
Gear: I own a variety of instruments, amps, and effects, but usually play a Strat or Ibanez RG Series guitar with a tubescreamer and wah pedal through whatever little amp will fit in my trunk.
Instruments Played: Guitar, Bass
Years of Service: 10 years @ Paradise Guitars teaching and 8 years in the repair dept. I've been playing guitars, taking them apart, and fixing them since age 11.
Favorite Guitars: Ibanez Universe 7 string, Flying V's, Strat style guitars and the big hollow body jazz guitars. They're all cool!!

 

 
Name: Matthew Pitterle
Position: Sales / Teacher
Musical Influences: Frank Zappa, Villa Lobos, Robert Johnson, Merle Travis, Eddie Van Halen, Jorge Morel, SRV, Chet Atkins, Bjork
Gear: Fender American Deluxe Tele, Fender Highway 1 Tele, Fender Jazzmaster, Esteve Classical, Hamer Chapperal, Fender Hot Rod Deluxe 4 x 10, Crate Power Block, SKB effects board, Ibanez DE-7 delay, MXR Super Comp., Line 6 modulation pedal
Instruments Played: Guitar, Bass and Banjo
Years of Service: 3
Favorite Guitars: Any guitar with versatile tonal possibilities. The guitar should have a personality and play consistent. The feel of an old or vintage guitar helps. I usually go with something Fender.

 

 
Name: Gary Phillips
Position: Co-Owner / Service Manager - Repair Shop
Musical Influences: Electric blues, Southern Rock, any guitar instrumental music, Allman Bros., Clapton, Johnny A., Hellecasters, Robben Ford, SRV, Bernard Allison, Molly Hatchet, Brad Paisley, Outlaws, Larry Carlton.
Gear: I have a large collection of Gibson's, ranging from a 1952 Goldtop and a couple ES-125's, to a considerable collection of one-off Custom Shop pcs., which were all cherry picked on my numerous trips to the Gibson Custom Shop. I also have an Adamas #47 Reissue (s/n 15), a 1997 & 1998 Collector's Edition Strat and Tele, a Buck Owens Tele and a Taylor Pelican Limited Edition. These are all part of an on display collection in the store. I also have a small collection of amps on display, Fenders, Gibsons, a couple 15" Hardwood Boogies and some Custom Shop pcs.
Instruments Played: Guitar
Years of Service: Co-Owner for 21 years. I have been repairing guitars for about 36 yrs. and amps for about 11 yrs. I have a 1500 sq. ft. shop at the store and love what I do.
Favorite Guitars: Gibsons, Taylors, Fenders

 

 
Name: Dwayne Meyer
Position: Drum Instructor
Musical Influences: Led Zeppelin, Rush, Queensryche, Iron Maiden, Dio
Gear: Pearl Session Kit with Vintage Leedy Ludwig snare, Zildjian Custom Z cymbals and Vintage 20" Zildjian Earthride
Instruments Played: Drums, Percussion
Years of Service: 18
Favorite Drums: Pearl Reference Series

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